AuthenticWatches.com is a family owned and operated business dedicated to offering swiss made luxury watches at
unbeatable prices.
Unlike most online watch retailers you may encounter, AuthenticWatches.com started in the industry as an
authorized dealer of highend watches and jewelry. The family business, known as McPherson Jewelers, had been
family owned and operated since 1979.
Wanting the business to grow and expand its southern California base to an international scale, a bold decision was
made to venture into the online marketplace. In this day and age, what better way is there to serve a larger
proximity of clientele than by transforming to an online business? And so, the still family owned and operated
business was rebranded as AuthenticWatches.com. Key to continuing the success of the business has been serving
online clients the way they were served at McPherson Jewelers like family. The biggest benefit our company has
found from the retail to webbased transformation has been the ability to mark prices at more accessible rates to
please our clients. By ordering items in mass volume from authorized dealers, we are awarded with heavy discounts,
which we pass along to our clients.
Strictly specializing in Swiss timepieces, we are capable of offering even more competitive prices. Rather than selling
our pieces with high markups, we prefer to be humble with our margins so that our clients can reap the benefits of
online shopping. Rest assured, our timepieces are of the best quality, brand new, and most importantly 100%
authentic. AuthenticWatches.com will only sell products that we would enjoy owning ourselves. Don't hesitate to call
if you have any questions about who we are or what we do we will be more than happy to be of service. Current
brands we carry are TAG Heuer, Breitling, Omega, Baume & Mercier, Gucci, Longines, Oris, Rolex, Cartier, Rado,
Zenith, Chopard, Movado, Tissot, Michele, Hamilton, MontBlanc, Raymond Weil, Panerai, Jaeger LeCoultre, Audemars
Piguet, Blancpain, Chanel, Christian Dior, Tudor, Hublot, IWC, Ulysse Nardin, as well as Jewelry.